How was your Real estate marketing this summer? We researched the best practices to share with you. Here are the 7 most innovative ways to generate more and better leads in the real estate market.
Lead generation and sales in the real estate sector are evolving fast with the use of digital marketing. It can be confusing for real estate agents to maximize lead generation and find innovative ways to attract more qualified leads. The mix listed below is meant to inspire your marketing mix and ask yourself the question - what do you do next to keep amazing your potential customers?
1. Focus on PPC advertising
One proven way to generate more qualified leads is to create PPC advertising campaigns on Social Media. Pay-Per-Click (PPC) leads are of higher quality because the potential client is often searching for a specific solution. Besides, PPC is entirely trackable and typically less expensive than traditional print advertising. You can target very specifically the audience you want: age, gender, location, revenues. When you use Facebook it is integrated directly with Instagram so you save time when you configure!
Create lead generation forms and get potential leads quickly.
2. Use a Bot to capture leads
Start giving customers new ways of interacting with your website. With chatbots, a visitor has the option of starting a live conversation with you, focused on his needs, and get a personalised experience from the start. According to an upcoming HubSpot research report, 71% of people are willing to use messaging apps to get customer assistance; many do it because they want their problem solved, fast. Try the Drift chatbot, or Facebook Messenger or Hubspot!
3. Host an event
Hosting your real estate event is a great way to get some face-time while generating leads. Invite your connections and spend individual time with each of them to understand their needs. It’s crucial to select topics that are of great interest and value to your ideal target client. This strategy builds trust with your attendees. Attendees come to know your firm and will be likely to consider you when they want to buy or rent a property.
4. Go live on a property
One of the best ways to grow your network! Go live on a property gets positive word of mouth immediately. Walk around a property, describe the facilities of the property, hold a real-time Q&A session or start a real-time petition. Going “live” on platforms such as Instagram and Facebook is a great way to build connections and get potential leads. To let your followers know when and where you will be streaming from, promote it before on social media. This will ensure you do not go live to an empty audience.
5. Start Building a Referral System
Referral programs reward existing customers for sharing word-of-mouth and incentivise new customers to try out your brand. Simple, your existing clients have an idea of what your ideal customer looks like and can refer your business through a customer referral program to them.
Why is the referral program important? These referred customers will convert more quickly and are likely to be a perfect fit for your company.
6. Create Instagram Stories with interactive content
What’s the point of creating Instagram stories? To engage with your followers and create great networking opportunities. Try to be funny, realistic, and authentic to attract the attention of your followers. Ask questions, create polls, quizzes, even start a chat in your Instagram stories.
7. Generate Real Estate Leads From Your Website
Even if you already have an attractive website, you need to create great lead capture forms to capture user information and generate real estate leads. It is essential to have a clear value proposition and to be easy for the users to understand what problems you can solve for them. So try and use different forms on your website while offering free consultancy to the users. Make them do the least effort possible so they maintain this feeling of easy and smooth interacting with! You only get one chance for a first impression!
How was your Real estate marketing this summer?
Lina on behalf of the Prompto.com team.